Taylor Swift’s latest release isn’t a new song or album — it’s a book hitting store shelves on Black Friday to commemorate the pop star. Preparing records “The Tour of the Ages.”
The volume chronicles Swift’s hugely successful concert series, which ends in December and which last year became the first concert tour to gross more than $1 billion.
A Film version of the concert The Eras Tour also broke box office records. The film grossed an estimated $96 million domestically during its opening weekend, making it the most successful concert film of all time, according to Comscore.
Where can I buy the book?
The new keepsake titled “Taylor Swift | Book of the Ages Tour” is only available at goal. It hits retailers on Friday, while it will be available for sale at Target’s Website on saturday. Swift self-published the book under Taylor Swift Publications.
Emma McIntyre/TAS24/Getty Images TAS Rights Management
Target first teased the book’s launch on Instagram mail On October 15th. Swift herself also promoted the book on Instagram mail Which received more than 3.6 million likes.
What’s in the Tour of the Ages book?
The 256-page title, which costs $39.99, includes unpublished photos of Swift in concert from every period of her meteoric career, according to Target.
The book also documents the production of Swift’s epic Eras Tour, which kicked off in August 2023, including “personal reflections” written by the artist herself.
In conjunction with the book’s release, Target is also releasing “The Tortured Poets Department: The Anthology” exclusively on vinyl and CD. The recording features 35 songs, including four acoustic versions of the following songs: “Fortnight”, “Down Bad”, “But Daddy I Love Him” and “Guilty as Sin?”
Two million copies of the book were printed Wall Street Journal Citing a person familiar with the matter. Assuming the initial print run sells out, it will generate approximately $80 million in sales. Forbes puts Swift’s net worth at $1. 6 billionincluding $600 million in music and touring revenues, a music catalog worth an estimated $600 million, and $125 million in real estate.
Swift alone can be powerful enough Economic engine To enhance the goal. The latest sales and profit figures for the retailer I fell short to analysts’ expectations, while Target lowered its earnings forecasts for the current quarter. Analysts say consumers fed up with inflation are seeking deeper discounts than a retailer can offer, or simply not making as many discretionary purchases.
“Consumers are telling us their budgets are still stretched, and they are shopping carefully,” Target CEO Brian Cornell said on a Nov. 20 earnings call.
And it seems unlikely that this restraint will deter Swifties, the singer’s rabid fans, as she prepares to end her Eras tour in Vancouver on December 8.