Shoppers in the United States collectively spent around $10.8 billion on Black Friday, News reported citing data from an updated Adobe Analytics report.
Black Friday, the shopping day following Thanksgiving, marks the official kickoff of the holiday shopping season, drawing intense competition among retailers vying for budget-conscious, discount-seeking consumers.
However, the rise of online shopping is particularly beneficial for e-commerce giants like Amazon and Walmart.
Walmart, with its 4,700 locations in the United States, has invested heavily in improving its home delivery services to further improve its e-commerce performance during the holiday season.
Adobe reported a 10.2% increase in online spending for Black Friday, with more than 1 trillion visits to U.S. retail sites.
Corey Coscioni, 58, said he hunted for bargains online as well as in stores on Black Friday, looking for “gifts for everyone: my wife, my daughter and myself.”
Top-selling products online included makeup, skin care and hair products, as well as Bluetooth speakers and espresso machines, Adobe said Saturday.
Online sales of toys increased 622% compared to average daily sales in October, while jewelry sales increased 561% and home appliances climbed 476% compared to October, the statement added.
Large department store chains as well as big box stores could see moderate sales this season, which is shorter with only 26 days between Thanksgiving and Christmas.
In 2023, U.S. shoppers spent $9.8 billion online on Black Friday, and in 2022, they spent $9.1 billion, Adobe said.