Pakistan’s Consumer Confidence Index (CCI) recorded a gain of +0.8 points, reaching its highest level in three years, according to the December Global Consumer Confidence Index (CCI) Report 2024.
This growth reflects a steady recovery in consumer confidence amid improving economic indicators and public optimism.
The report highlights that the percentage of people who perceive the economy as “strong” increased from 4% at the start of the year to 16%. Additionally, concerns about inflation have fallen to their lowest level in three years, reflecting increasing economic stability.
Confidence in job security improved by 3%, indicating a positive outlook for job prospects. Savers’ confidence has also seen steady growth, with 15% of respondents expressing optimism about their future financial capability.
At the same time, the ease of making major purchases, such as homes and vehicles, has quadrupled compared to previous quarters.
The CCI report highlights an improvement in three of the four sub-indexes, underscoring the resilience of Pakistan’s economy despite ongoing challenges. With growing confidence in savings, job security and purchasing power, Pakistanis appear more optimistic about their financial and economic future.