- Digital platforms to drive 66% of travel sales.
- Interior tourism increasing in the middle of better infrastructure.
- The “package vacation” market provided for $ 1.92 billion.
Islamabad: the Pakistan travel and tourism market is expected to generate more than $ 4 billion in income by 2025, The news Reported, citing Statista Travel and Tourism Pakistan Report.
The industry is expected to grow at an annual rate of 6.75% from 2025 to 2029, which has potentially reached a market volume of $ 5.53 billion by the end of the forecast period.
The report highlights the “package vacation” as a dominant segment on the market, with a turnover estimated at $ 1.92 billion in 2025. The number of users in this category should reach 22.17 million by 2029, with user penetration from 11.3% in 2025 to 14.6% by 2029.
In addition, average turnover per user (ARPU) should be $ 150.66. It is also estimated that the Pakistan travel and tourism market generates 66% of total income thanks to online sales by 2029.
The Pakistan travel and tourism industry increases rapidly, with an increase in national and international tourists exploring the country’s cultural and natural attractions.
A notable trend on the Pakistani market for travel and tourism is the boom in interior tourism, with more premises choosing to explore their own country. This trend can be attributed to an improvement in infrastructure, an increase in available income and a desire to support the local economy.
In addition, the digital revolution has made travel planning more accessible, with online booking platforms and social media influencing travel decisions.
According to Statita, the growth of the travel and tourism market in Pakistan can be allocated to several macroeconomic factors, including government initiatives aimed at promoting tourism, infrastructure development projects and increased international connectivity through new flight routes.
In addition, a stable political environment and an improvement in security measures have contributed to strengthening the confidence of travelers, both national and international, leading to a positive impact on the tourism industry.