Chatgpt, the chatbot propelled by AI developed by OpenAI, extends its capacities in online purchases, a space long dominated by Google, Amazon and the revision platforms of the traditional media, BBC News reported
The new feature will allow users to obtain personalized products recommendations, compare prices, read reviews and access to direct purchase links – all from the cat interface.
OPENAI said that suggestions are not paid advertisements but are chosen independently using AI algorithms.
The company, which drew global attention in 2022 to revolutionize artificial intelligence, says that this purchase update is part of a wider improvement in its research tool.
Since its launch last year, this research function has become one of the fastest Openai features, facilitating more than a billion requests last week.
Although Google still commands around 89% of global research traffic, the recent movements of OpenAi indicate its growing ambition to become a serious player in online research and electronic commerce.
The update also includes features such as real -time sports scores and better source quotes. With competitors like Amazon already introducing their shopping assistants and generating companies like Perplexity launching similar tools, Openai signals increasing competition in this area.
OPENAI said that new purchase features will be made available to all users in the coming days.
The company aims to rationalize the online shopping experience by reducing the need to switch between several sites or applications.
This direct integration of AI and Trade reflects a broader trend of AI shaped more and more how people are looking for, shopping and consuming online information.