Karachi: Pakistan State Bank launched the national “Go Cashless” campaign on Monday to promote digital payments in order to reduce dependence on cash during cattle purchases at EID UL ADHA.
This strategic initiative, in accordance with SBP’s objective of promoting digital financial inclusion throughout Pakistan, was officially launched today on May 19, 2025, and will take place until June 6, 2025, or EID Night, the Central Bank said in a press release.
In partnership with the banking sector, the campaign aims to rationalize the sale and purchase of sacrificial animals in 54 cattle markets designated across the country. After the success of last year’s digitization efforts, this year’s campaign aims to further extend digital adoption among market players.
In these cattle markets, digital payment solutions can be used for various transactions, including the purchase of sacrificial animals, payment of necessities such as water and animal food and the payment of parking costs.
To support traders and buyers during this period, the SBP temporarily increased the transaction limits, in force from May 19 to June 15, 2025:
- Bank accounts without branch 1, ASAAN account (ASAAN digital account and merchant accounts: daily transaction limits have been eliminated, and the limit per month was increased to RS5,000,000.
The public is strongly encouraged to take advantage of these practical and secure digital financial services during the period of Eid Ult Adha. By participating in the “Go Cashless” campaign, individuals can contribute to a more efficient and inclusive financial ecosystem in Pakistan.